Case Studies

Outcomes,
not screenshots.

A selection of engagements where we have permission to share results. Many of our largest engagements remain confidential — happy to discuss under NDA on an introductory call.

Growth chart

B2B SaaS · 18-month engagement

4.1× pipeline for a Series B vertical SaaS leader.

A Series B vertical SaaS platform engaged TNC after two prior agencies failed to move pipeline. We diagnosed three structural issues: a paid search account spending 60% of budget on branded terms, an SEO program with no topical authority, and a lifecycle program that ended at trial sign-up.

Over 18 months we rebuilt acquisition end-to-end. We restructured the paid search account into intent-tiered campaigns, launched a 120-article editorial SEO program, and rebuilt the post-trial lifecycle into a 21-touch nurture sequence with sales-assisted handoffs.

Qualified pipeline
+312%
Blended CAC
−41%
Organic traffic
+680%
Payback period
9.2 mo
E-commerce render

DTC e-commerce · 12-month engagement

From 1.8 to 4.6 ROAS on Meta + Google.

A premium home goods DTC brand had hit a ceiling at $8M run rate. Paid social ROAS was deteriorating, creative testing was ad-hoc, and the lifecycle program was generating less than 12% of revenue.

We rebuilt the creative testing program into a structured weekly cadence with disciplined naming conventions and statistically valid stop conditions. We restructured Meta into a CBO portfolio with clear ICP audiences. We rebuilt Klaviyo from 6 flows to 28 segmented flows. Twelve months later, blended ROAS more than doubled and email contributed 34% of revenue.

Blended ROAS
1.8 → 4.6
Email revenue share
12% → 34%
Revenue YoY
+184%
Contribution margin
+22pts
Dashboard render

Fintech · 9-month launch engagement

Launched a new fintech category with a 26k waitlist.

A pre-seed fintech founding team came to us with a thesis, a prototype, and no brand. We designed the positioning, named the company, built the brand system, designed and shipped the marketing site, ran a content-led waitlist program, and orchestrated a coordinated launch sequence.

By launch day the waitlist had grown to over 26,000 qualified prospects. The company closed a $4.2M seed round two weeks after launch on the back of the demonstrated demand.

Waitlist signups
26,400
Cost per signup
$1.18
Press placements
22
Seed round closed
$4.2M
Analytics

Professional services · ongoing engagement

Built a national category authority for a boutique consultancy.

A boutique strategy consultancy wanted to compete with the Big Four for enterprise mandates without an equivalent marketing budget. We designed a thought-leadership program built around three signature research reports per year, supported by long-form editorial, conference speaking and ABM.

Inbound enterprise leads
+486%
Avg deal size
+38%
Press mentions / yr
120+
Sales cycle
−27%

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